Tulum’s Archaeological Zone Becomes Mexico’s Third Most-Visited Site

The Tulum Archaeological Zone has cemented its status as one of Mexico’s top historical destinations, ranking as the third most-visited pre-Hispanic site in the country. With more than 3,000 daily visitors, Tulum trails only Chichén Itzá in Yucatán and Teotihuacan in the State of Mexico, according to a statement from the National Institute of Anthropology and History (INAH).

The site, located within the newly developed Jaguar Park, has seen significant enhancements that elevate its appeal. Visitors can now explore 2,913 hectares of biocultural landscape through scenic walking trails, bicycle routes, and electric vehicle tours. Attractions such as a cultural lighthouse, birdwatching towers, panoramic viewpoints, and beach access offer an immersive experience that blends history with nature.

Upgraded Visitor Services and Cultural Enhancements

As part of the Program for the Improvement of Archaeological Zones (Promeza), a federal initiative aligned with the Tren Maya project, Tulum’s archaeological site has undergone significant renovations. New and improved visitor services, pathways, resting areas, and informational signage make exploring the ruins more accessible and enjoyable.

According to José Manuel Ochoa, director of the archaeological site, ongoing research and conservation efforts will soon provide fresh insights into Tulum’s ancient monuments, enhancing the educational experience for visitors.

The Mureco Museum: A Cultural Landmark in Tulum

Another key addition to Jaguar Park is the Regional Museum of the Eastern Coast (Mureco), which has quickly become a cultural hub for locals and tourists alike. Since its inauguration in September 2024, the museum has drawn over 8,000 visitors per month, solidifying its role as a must-visit attraction.

Spanning 1,200 square meters, Mureco boasts:

• Three permanent exhibition halls featuring over 300 artifacts, including original Mayan relics and carefully crafted replicas.
• A dedicated space for temporary exhibits, which debuted on February 2, 2025, with a stunning photographic showcase of the Sian Ka’an Biosphere Reserve.
• Areas for workshops, conferences, and even a film club, positioning the museum as a future cultural epicenter for Tulum’s community.

“This museum has the potential to become the cultural center that Tulum desperately needs,” said Mureco’s director, Carmen Gaitán, emphasizing its role in enriching both locals and visitors through education and artistic expression.

Tulum’s Growing Cultural and Tourism Scene

The surge in visitors to Tulum’s archaeological sites and museums reflects the town’s continued growth as a world-class cultural and historical destination. While some tourists have raised concerns over high entry fees and additional charges for camera use, the site’s enhanced infrastructure, educational programs, and immersive experiences reinforce its reputation as a premier destination in the Mexican Caribbean.

With its stunning coastline, deep cultural roots, and growing emphasis on sustainable tourism, Tulum is evolving beyond just a beach paradise—it’s becoming a cultural and historical powerhouse that draws travelers from across the globe.