The Awen Sells Out: Soy Tulum’s Flagship Project Reaches 100% Lot Sales

Tulum’s most anticipated residential development, The Awen, has officially sold out—all 58 land lots secured by investors from around the world. Just 900 meters from the Caribbean shoreline, The Awen stands as a symbol of what modern eco-luxury living in Tulum can be.

Developed within the acclaimed Soy Tulum master plan, The Awen has consistently led the market in vision, design, and execution. In under 18 months, this boutique, low-density community attracted global attention due to its unparalleled location, integrated infrastructure, and commitment to sustainability. Now, with every lot sold, the project has entered its next chapter: construction.

The Awen is now fully completed from an infrastructure standpoint. Roads, power, water, and high-speed internet are all operational, and all amenities have been delivered. The community features beautifully landscaped green spaces, walking trails, 24/7 gated security, and eco-friendly design guidelines that protect the surrounding nature while promoting high-end architectural freedom.

Already, the first generation of luxury villas is breaking ground, with several investors moving quickly to begin construction on custom-designed homes. Many of these new villas are being built for personal use, while others are tailored for the booming short-term rental market—positioning owners to generate strong returns in one of Mexico’s top-performing real estate markets.

Building on this momentum, developers are preparing to unveil the next phase: Genesis Villas by L’topia —a collection of ultra-luxury, sustainable smart homes that will be delivered turn-key. Designed with both aesthetics and functionality in mind, these villas represent a new benchmark for modern living in the jungle. Prices will range from $1.5 million to $3.85 million USD, with only a limited number of homes available in this exclusive release.

For those who missed out on land at The Awen, Genesis Villas offers a rare second chance to become part of this groundbreaking community. To join the waiting list and receive early access, click the link below to register.